Our Profiles

Lori Cunningham

Managing Partner/Account Manager
Michigan State University, B.A., Studio Art
Northwood University, MBA

Lori has a long history of success as both creative director, and subsequently
managing director of the agency she helped found in 1986, Creative Media,
Incorporated, the Foresight Group, and now Queue Advertising. She was the
strategist behind the merger of Creative Media with Lansing Printing Company
and Mailsource to form Foresight Group. Lori is responsible for maintaining
creative and operational conformance to agency standards, mission and vision
positions, strategic performance benchmarks, and business development. Hardly
an item leaves Queue Advertising that hasn’t had some input and direction from
Lori. During her 25-year career, Lori has contributed to the marketing and advertising
success of hundreds of clients. Contact Lori at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Thomas Helderman

Partner/Strategist/Head Writer
Michigan State University, B.A., Advertising
Aquinas College/Americus University, M.B.A., Management

Tom functions as head copywriter and campaign strategist at Queue Advertising.
With over 40 years of advertising and marketing experience under his belt, he
brings a diverse background in successful national campaign development and
implementation to the table. Working with and for companies like The Chicago
Tribune, Symons division of Gulf & Western, Blackmer Pump division of Dover
Corporation, The Bayer Corporation, Westinghouse ASD, Selmer Instruments,
and The Viking Corporation, Tom has enjoyed an extensive professional career
as agency president, corporate advertising manager, copywriter, creative director,
and media representative. His work has won over 200 design and performance
awards in the last 35 years.    

As a college professor at Davenport University and Ferris State University, Tom taught
Advertising Principles, Copywriting, Advanced Copywriting, Business-to-Business Advertising,
Advertising Management, Media Strategy and Tactics, Retail Promotion, Principles of Marketing,
Consumer Behavior, Public Relations, Organizational Behavior, Management Principles,
and Supervisory Management. Contact Tom at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Kim Roslanic

Consultant/Media Director
Michigan State University, B.A., Journalism

Kim assists in the development of media strategies and national media placement
for the agency’s clients.  A specialist in both local and national media placement,
Kim has been advising Queue Advertising personnel on media issues since 1993. 
An experienced negotiator, Kim works with print, broadcast and outdoor representatives
to get the best rates possible for clients.  Kim previously honed her skills as a media
buyer at grocery retailers Meijer, Inc. and served as a National Media Buyer for Horizon
Group, a developer of outlet shopping centers.  She also worked in public relations as
an Assistant Account Executive at Seyferth & Associates, Inc. and as a Marketing Associate
at Meridian Mall in Okemos. Contact Kim at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Matt McClow

Art Director
Michigan State University, B.A. in History
Columbia College, B.A. in Graphic Design

Matt came to us after years with Gannett Advertising in Chicago and Lansing, Michigan.
He grew up in a family of advertising professionals, so his training in graphic design
at the prestigious Columbia College Chicago refined his natural design sense helped
make him an invaluable creative asset to the Queue team.
Contact Matt at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Annette Louise

Office Manager
Ferris State University

Annette rides herd on our office and makes sure everything gets done when it’s
supposed to and all the bills get paid on time. A product of Ferris State University,
she spent several years heading up visual merchandising programs at Target,
Marshall Fields and Macy's locations before migrating into agency operations.
Contact Annette at This email address is being protected from spambots. You need JavaScript enabled to view it.

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