Blues on the Square Logo

A startup electronics company came to us for a name and identity package. We came up with the name "Circuit Makers" and developed a logo, letterhead, business cards and dynamic truck signage to get them started in the right direction.

Corbett Construction identity branding.

Custom Built is a high-end construction/remodeling outfit that came to us for a logo design and identity program. We did several projects for this company, all of which are used to this day.

Dewpoint identity campaign

East Lansing Public Schools logo

Gennera Photography identity campaign

We developed this new identity for Great Lakes as part of an overall branding effort for the college.

The Java Blu coffee logo and slogan design was developed as a private brand label for the University of Michigan

New logo and identity package

Lansing Regional Chamber logo

MIchigan Millers needed a new identity for their Matrix line of Personal Auto and Homeowner's Insurance, so we developed this strong logo for them.

MITA logo

Paramount's logo was outdated, so they were looking to invigorate their brand with a new identity to help bring life to their shelf goods. Our design is still in use today and has helped the company gain strong visual identity and increase their market share.

QSAC logo

RCO branding campaign

VanErmen Smith logo design

Direct mailer promotion for Carson Health

College Field Golf Course Direct Mail Piece

Direct msailer for GFS Marketplace locations

This was part of a direct mail program for Paramount that included their participation at a national trade show in Chicago.

Sparrow Hospital Direct Mail piece

Team One Direct Mailer

This outdoor bulletin was one of several we created for the Carson Health campaign. Placed in high visibility locations, the board promoted the concept of Carson Family Care Centers throughout their multi-country marketing area.

Part of an overall branding campaign, Circuit Maker’s fleet trucks were designed to be very visible and leave a lasting positive impression.

Part of an overall branding campaign, Custom Built’s fleet trucks were designed to be very visible and leave a lasting positive impression.

GFS is one of our oldest accounts, and our outdoor campaigns for GFS Marketplace have enjoyed tremendous success over the years. This billboard was developed to help introduce their marketing efforts to business targets.

MDOT Plan Ahead campaign

Part of our creative campaign for a Lansing-based surgical team, this outdoor bulletin presented a simple, yet powerful message on bariatric surgery.

Northwood University asked us to research their DeVos Graduate School of Management program. This outdoor bulletin was part of our creative solution to their problem reaching non-traditional students.

PHP Billboard

This Lansing Board of Water & Light Annual Report also illustrated the importance of BWL services to stakeholders and members of the community. This brochure was immensely successful for them and won Best-of Show at annual Addy competition.

CMW is an Indianapolis-based manufacturer that asked us to create and ad for a new product they were introducing. The ad appeared in national and international editions of the American Welding Society's publication. Shown here is the Spanish version of the ad.

CCH Surgery Trifold

Part of the ongoing and highly successful branding campaign for Carson Health is an innovative newspaper campaign highlighting various services and specialty personnel Carson makes available throughout their service area.

College Fields was a real estate development needing added visibility in the market. This ad and a powerful literature package was part of a program created to help stir up interest during tough economic times.

Crowner Farms was a real estate development in Dewitt, Michigan. We were hired to create an identity for the project and produce an ad and mailer to promote an open house. Our stylized presentation help make the open house an unprecedented success.

Custom Built needed a complete presentation of their capabilities, including examples of their projects, to present to prospective customers. This is the presentation system we developed to illustrate the superior quality of their work.

Brochure detailing the functional aspects and capabilities of the facility

Great Lakes Christian College Business Management mini brochure

GLCC Viewbook

Genesis Regional Med Center poster

Great Lakes Christian College brochure

An important component of GLCC's admissions campaign for 2013-2014 is a series of brochures detailing the advantages of their major courses of study, speaking to prospective students in “real world” terms, not just academic jargon.

Indian Trails bus lines needed ads illustrating the benefits of their commuter service, the Michigan Flyer service and the marking of their 75th anniversary. This innovative campaign gave them exactly what they wanted.

Michigan Millers Insurance needed an ad series detailing the benefits of their business policies. This successful campaign used real-life situations to illustrate the value of the coverages and the ease of settlement when working with local agents.

Library of Michigan Notable Books

Paramount Coffee needed to increase their visibility in three of their key markets, so we developed a three ad campaign to meet that objective. This award-winning ad series was very successful and set the stage for other promotions to follow.

We worked with Sparrow Health Systems to promote their new Mother-Baby wing. One of the elements in the campaign was this beautiful, award-winning brochure, which captured the spirit of the hospital’s devotion to the needs of expectant mothers.

With origins dating back to post WWI, the VFW National Home had become virtually unknown to VFW members across the country. This brochure plus an aggressive national ad campaign was successful in putting the home back on the map.

VanErmen Smith Sell Sheet

Independent Bank Annual Report

This annnual publication by MSU's Sports Information Department is a major annual publication for the university's football program.

MSU Vet Med Viewbook

Michigan Miller's Matrix Brochure

Michigan Association of Realtors magazine

Veterinary Medicine Magazine

Crowner Farms Website

Ingham County Medical Care Facility & Rehabilitation Services Website

Speculative website developed for Meijer that also included product name and brand identity development.

a new venture in Lansing needed a logo and a website.

VanErmen Smith Website